jeudi 25 février 2010
Li Edelkoort is one of the world's most renowned trend forecasters.
Her work has pioneered trend forecasting as a profession; from the creation of innovative trend books and audiovisuals since the 1980s to long-ranging lifestyle analysis and research for the world's leading brands today.
Li announces the concepts, colours and materials which will be in fashion two or more years in advance because, "there is no creation without advance knowledge, and without design, a product cannot exist." In this way, she and her closely-knit teams orientate professionals in interpreting the evolution of society and the foreshadowing signals of consumer tastes to come, without forgetting economic reality.